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In order to help you put your business where you want it to be, we need to understand your business.
If you already have a website it will be necessary to check its health. To do this it is necessary to audit it for security, poor links and dated or bloated code, all of which can affect your ranking.
Research of the areas you wish to rank for is important. Quality research will allow us to plan your best way forward.
Optimisation is a process that involves numerous steps. The execution of these steps cannot all be done at once. This is because as Google is suspicious of sudden alterations. The execution of the changes therefore needs to be done over a number of weeks .
The technical analysis involves looking at all the stuff that isn't content
On-page analysis looks at how the page is structured from a user experience point of view. Is the content useful, is it pleasing to the eye, is it easily navigable. Most important is, does it persuade the viewer to take a positive action such as contacting you
Off-page analysis is firstly about checking that the name address and phone number (NAP) of your business is consistent across the web. Secondly, are the links pointing to it from relevant sites
Research is done on your business competitors. This determines what needs to be done to enable your site to secure a good search engine results position or SERP
Your site needs decent copy to make it engaging for viewers. If necessary we can produce content, via professional copywriters, that makes it so.
Only if you are in a very competitive market will it be necessary to reach out to bloggers. Blog websites can produce useful back links that can boost your sites ranking.
Often a simple digital press release campaign can help boost your site by increasing awareness and therefore visits to your site.
Content placements on other websites can also result in a greater awareness of your business. Once again, this off site placement of content is one of the later stages of SEO, only necessary for highly competitive searches.
High domain authority sites will add a boost to your business, by making it seem more trustworthy. A site such as Yell is an example of a long established, publicly trusted site.
Quality backlinks can also come from less public sources. An analysis of your competitors' links can often reveal opportunities in your field, that you may not have known about.
Links can also be phrases relevant to your business. DoFollow links give most benefit to your site, as a search engine will follow the link but a NoFollow link can also get your name seen.
Links should come from natural places. i.e, you wouldn't expect a link to an architect from an online teddy bear retailer.
Competitive businesses can often spot an area to expand into by keeping an eye on similar outfits in the real world. The same applies online
Link research offers opportunities for linking not just websites, but the possibility to discover potential new business partners, suppliers or customers
Traffic monitoring is more important for national and international businesses where the costs are justified by the scale
Similarly rank tracking of rivals is mainly for larger, non local businesses. Keeping an eye on others it can lead to intelligence of changes in the market or industry.
Having a Google My Business page is very useful for visibility in local searches. It can give your customer an opportunity to know about your business before they even see your website. That can make or break an intended visit.
GMB comments and ratings are all part of the user experience, people are more likely to approach a business with favourable ratings and comment
Local citations are mentions of your name, address and phone number, even without links these can enable someone to contact you.
Local backlinks can be built by ensuring that your site appears on local business listings websites.
If you'd like a free SEO consultation to discuss your company's SEO requirements then don't hesitate to get in touch.
When I've received your details, I'll get in touch to schedule a time for us to talk through your project - even if you're just looking for some SEO expert tips and advice.Get your FREE SEO Consultation NOW
One of the great things about being a freelance SEO consultant is the feedback I get from business owners. Consequently, here are some of the Google 5 star reviews that I've had.
I'm passionate about search engine optimisation and firmly believe that its the most affordable and cost effective form of online advertising - more so than social media or paid advertising..
Done correctly, it will increase both the quality and quantity of your organic traffic.
Certainly, it offers the following benefits:
Theres no question that user experience is now a significant ranking factor. Furthermore, embedding SEO into your website helps create fast, robust, and user-friendly websites that rank higher in search engines. This in turn brings qualified leads to your website and boosts conversions.
Ranking highly in the search results signals to searchers that youre a key player in your particular industry. Conversely, searchers also believe (rightly or wrongly) that the further down you are in the natural search results, the less trustworthy you are.
Search engines audiences are "in demand" mode and already tell you what they are looking for. Certainly, top positions on the search engine result pages receive the majority of clicks, so ranking highly on Google can result in significant traffic increases for your website.
SEO is far less expensive than advertising to acquire customers. In fact, effective SEO is the best form of internet marketing. That is to say, the only costs in SEO are the costs to hire a freelance SEO consultant (which is far more cost effective than employing an SEO expert agency.) \ Unless you have experience in website coding and Google algorithms, you will need a freelance SEO specialist or SEO consult to grow your rankings.
SEO is an investment. It takes time, awareness and effort to master upfront. However, get it right though and the effects can extend far into the future, enhancing user experience and your overall online presence. Above all, rank well and youll be earning a steady flow of traffic, and potential leads, for months and years to come.
SEO enables smaller businesses to compete with large companies and corporations. But it isnt necessarily the case where he who spends the most, wins. In other words, employing a bit of creativity and savviness can give you an advantage over your competitors even if your competitors have larger budgets.
The first and most important aspect for any SEO consultant is to understand your business objectives. What do you want to achieve from the partnership? Do you want to increase raw traffic to your website? Improve your search rankings? Bring in a more focused audience? As a result of these discussions, we'll agree scope, timescales, resources and pricing.
The next step is to identify how efficiently Google and the other search engines can crawl your site. Consequently, any issues which are identified during this process are then corrected on your site so that it follows best practices.
After the technical audit, I'll analyse your competitors websites and SEO techniques. Most importantly, this will provide an evaluation of your competitions SEO strategies to determine what we need to do to overtake them and stay ahead of the game.
Next I look for profitable keywords that searchers for products or services in your niche use. Above all, I'll identify both high volume keywords/phrases and less popular long tail keywords which will help form the basis of your content strategy and help increase your online presence..
After we've identified your target keywords, we'll work together to create unique, relevant, long-form content which will attract converting customers. As part of this process, any pre-existing content will be optimised extensively to improve your offer.
As the technical work is ongoing and the content is being created, I'll also start outreach and link building. To clarify, this is a massively important ranking factor and building up a respectable, powerful portfolio of relevant backlinks is what I do best.
As your site rises up through the the search engine rankings, I'll track performance and report to you accordingly. At the same time, I'll continue competitive analysis as well as refining and improving your backlink profile to ensure your continued success. Any good SEO consulting service will offer this type of continuous review as without it, your rankings will eventually fall.
Using my Freelancer SEO service, your business will see continued growth from the use of search engine marketing built around your individual needs and goals.
As a result, you'll appear on page 1 on Google (and other search engines) and that you will establish your business as an authority within your niche, in a manner that is compliant with the latest best practices.
Furthermore, my SEO expert UK service comes with a guarantee.
If there is no improvement in rankings or traffic in the first month then I will refund your payment.
That is to say, you can cancel the service at any time. No quibbles.
I'm happy to provide this guaranteed SEO service as I'm certain that you'll be delighted with my work.
A good UK freelance SEO Consultant will use best practice organic search engine optimisation tactics to take a website from a virtual unknown to a page one ranking on Google.
Depending on your requirements, an SEO expert will perform the following activities to rank your site on Google:
Traffic is the lifeblood of any website. Certainly the success of your website is dependent on the quality and quantity of traffic that it receives. The most targetted source of traffic is from search engines (not from social media) and this can be from organic search or from pay per click advertising (e.g. Google Adwords).
However, there are a number of benefits that SEO has over PPC, as all SEO consultants will tell you:
In my opinion, the benefits of working with a freelance SEO consultant, rather than an SEO agency are:
When choosing the best Freelance SEO Consultant for your business, you should look for a good track record in delivering top rankings on Google. However, not just for low competition keywords, but also for highly competitive keywords or phrases. For example, the searchs term "SEO consultant" and "Freelance SEO consultant" are highly competitive and you probably found me using that search term. (As I've mentioned, I've ranked startups and established businesses, small and large, on Google for many years now.) Some SEO consultants don't rank for those kind of terms.
Other aspects to look for when choosing an SEO expert, are whether the SEO experts are experienced, use the latest tools and techniques and are up to date with the most recent Google algorithm changes. I've been consulting in SEO for over 20 years. Therefore I am completely up to date with what will get you top rankings on Google.
If budget is a consideration, then you should be looking for search engine optimisation services that are affordable but not cheap. It takes a lot of time and effort to get a site to rank well on Google (which equates to money). So called SEO specialists or experts who promise the earth in no time at all are taking short cuts which will damage your site in the long run.
If you have a specific site in mind that you're looking for timescales on, drop me a line or phone me with the URLs and the target keywords you're looking to rank for. I'll then give you an no-obligation, no-hassle estimate to improve your rankings.
I charge between £200 and £1,000 per month depending on your requirements. For a small established site with a few target keywords that it looking to increase their rankings, it is generally towards the lower end of this price range. However, for larger sites in more competitive markets, its towards the top end.
Nearly all of my customers choose to stay with me when they are ranking on page 1 to ensure they maintain their position on Google. This is because their return on investment is so high.
Therefore if you'd like a no obligation price for SEO expert consultancy then feel free to get in touch or phone me with your site details and target keywords.
I would advise strongly against this as a way to improve your audience and rankings. Whilst there are many freelancers who will offer you cheap SEO, you can be guaranteed that it doesn't work and will harm your site. To clarify, they do this by using black hat SEO methods that will ruin your sites rankings and are against the Google guidelines. For example, they will use automated tools to add your site to link directories, add your site to spammy forums that they have no control over or use cloaked redirects and other nefarious techniques.
Most importantly, the old saying is true: you get what you pay for. If you want your business to rise up the Google rankings and stay there, bringing you a stream of quality traffic, then go with a trustworthy, experienced freelance SEO consultant that follows the Google quality guidelines.
All websites will rank. As a result, if your website isn't ranking now then there will be a reason behind it. First and foremost, it may be that you are blocked by Google or have received a Google penalty. Other reasons may be that you don't have relevant content on your site or that you have spammy links back to your site in your backlink profile. To clarify, these may have been added by yourself (consulting SEO trials), your competitors or someone inexperienced.
If you're competing against large budgets then it will take longer than normal to rank on Google. Certainly, it may take time, effort and money but, without exception, all sites will rank if there is a will to do so and an experienced SEO consultant to help you.
All rankings on Google, Bing etc fluctuate due to many factors outside of even the best SEO consultant's control. These include personalised search, location, past search history, what account you're logged in under and many more individual factors. Importantly, Google tailor the results that they show to each individuals liking, rather than showing the same results to everyone.
However, by using best practise SEO strategies, following Google quality guidelines and using the services of a competent SEO advisor, you can ensure a permanent position on the top of the Google organic search results.
There are many tools available that will help identify the most important keywords to rank for. They will tell you the volume of monthly searches and their difficulty to rank for. One such free tool is Google's own Keyword Planner which gives good keyword tips.
Another approach is to ask an SEO consultant to look at your competitors' sites and identify what keywords they rank for. As they are specialists in this area, they use a number of tools to help find the best keywords to rank for.
The earlier you can build SEO into your website the better. In other words, it is a lot easier optimising your website for search engines during the creation phase rather than building it in after you've gone live in an SEO campaign. You don’t want Google to see an un-optimised version of your website the first time it crawls your website, do you?.
Importantly, taking on the advice of an experienced freelance SEO consultant prior to developing your website is crucial. They can advise you on the technical aspects of your site - determining what is important and what isn't. An SEO consultancy can also help with competitive analysis and keyword research. In addition to this, you will also gain expert advice on modern content production techniques that appeal to both your customers and Google.
Absolutely. I have consulted for many local businesses, advising them on how to rank in the local area and then putting this into practise to gain position one rankings on Google. The beauty of the internet is that you can reach any one in the world through your website. However if you're only looking for local customers then you need a local SEO specialist. This doesn't mean an SEO expert who lives round the corner; it means an SEO consultant that can rank you on Google for your chosen, most lucrative search terms. That is to say, ones that will drive quality referals to your site and gain you paying customers.
If you have any more questions about SEO in general (like "what is a SEO" or how can it help my business) or would like to hire the services of an honest, hardworking, experienced SEO Consultant then get in touch via the contact details at the bottom of the page.